Ranking high in Google’s search results can have a phenomenal impact on the success of your business. You can either engage the expertise of a Search Engine Optimization Company or if you’ve got the time, there are some changes you’ll make to your website yourself.
Step 1: Keyword Research
What keywords do I think your customers would type in to look for your products or services? A keyword is often one word (e.g. “optimization”), but keyword phrases or multiple keywords are usually preferred because they’re more specific and more likely to be what your customers or clients try to search out (e.g. “Search engine Optimization Mumbai”).
Write down as many as you’ll consider. Brainstorm together with your team. Consider alternative words. Consider geographical phrases if they’re important to your clients or customer (e.g. “Website developer India”). Also, get some ideas from your competitors’ websites. Attempt to make a list of 15-30 keyword phrases.
Choose the three keyword phrases you think would be looked for the foremost. But also remember, the more competition there’s for a keyword, the harder it’s to attain top rankings. If you would like to rank high in search engines for the keyword “marketing”, you’ve got a really long journey ahead. So try your best to pick two keyword phrases that are the foremost relevant to your business but that aren’t vague nor competitive. It’s an honest idea to possess two or three words in each phrase (e.g. “digital marketing services”).
Once you’ve selected your two best keyword phrases the following step shows you ways to create some improvements to your home page.
Step 2: Web Copy
Web copy refers to all or any of the words or text on your website. Because content is king within the world of search engines, your keyword phrases got to be placed strategically on your webpage to convince Google that your content is very relevant to those keywords. The more prominent they’re, the better. (Keep in mind that as important as search engines are, customers come first, so confirm your copy also reads well.)
Here’s how you’ll increase each keyword’s prominence:
- Place your keywords in headings, preferably at the start of the heading;
- Include keywords or keyword phrases towards the highest of the page;
- Add Bold or italicize keywords where appropriate;
- Instead of having a link to a different page that says “Click Here or Read More “, reword it to include your keywords, e.g. “Read more about our Digital Marketing Services“.
An important tip is to also include these keywords in your HTML “title tag”, “meta keyword”, “meta description”. Use your content management system (CMS) to form these changes yourself, or perhaps ask your web developer or SEO Expert to try to do it if you’re unsure how.
Once you’ve got fine-tuned your website home page, consider adding new content, like detailed descriptions of your services and products, frequently asked questions, and informative articles about your products and services. (If you don’t want to write down these yourself, they will be located for free of charge on the web – do an inquiry for “articles directory”).
It’s also good to keep in mind that search engines can only read the textual content, not pictures. Often website developers embed words in images and infographics to appear better for website visitors or use Flash for animation, but this is often a serious impediment to search engines.
Step 3: Link Building (Linking)
Each and every link from another website to your website is taken into account by search engines (such as Google, Yahoo, etc.) as a vote of recognition for your business and can improve your rankings.
But it’s the standard, not quantity, of the links that’s crucial. The other websites should be relevant to your business and industry, and preferably highly popular on search engines regarded themselves. Twenty quality links count much more than 1000 links from arbitrary websites. Within the same way, your personal business network can have a major impact on the success of your business and firm, so too the web network you repose on the web.
Brainstorm all the relevant websites that would link to you, like non-competing companies, and institutes, and organizations. Write a friendly email to every describing the benefit their visitors would get in knowing about your business, services, products and request them to make a link to your website. Most of the people won’t respond the primary time round, so a follow-up call is typically required.
How do I monitor my results?
Monitor your rankings in Google a few months by searching your chosen keywords into the search box, and recording your ranking. Also, check out your search analytics reports to know what search terms your visitors are using to search out your website.
The above process is often even be repeated for every page of your website. Remember to stay updating your content, and continually increase the number of links to your website.
As you see your website rankings on search engines climb you ought to see a corresponding increase in website traffic and a considerable increase in sales and inquiries. Make certain to record the source of your customer inquiries, so you’ll measure the success of your marketing efforts.
Remember, if you measure it, you’ll improve it.